Good Morning, Maxwell!
Mission & Vision
At Good Morning Maxwell, our vision is to have a strong, resilient community for ourselves and our children – a community that is full of fulfilling relationships, social support and a sense of belonging to such an extent that we all feel empowered to contribute to the vibrancy of our cities. Our mission is woven within the fabric of our community to provide a space where creativity can be explored, and everyone is welcome to celebrate art, music, food, life, family and friends. Come celebrate with us.
Meet our Founder
Joanne has dedicated 18+ years to celebrating culture and building community through her passion for events planning, strategic project management and sales leadership. Before starting Good Morning Maxwell in downtown Livermore in 2020, Joanne lent her talents to hospitality and recreational services. There, she led her team with passion as Vice President of Sales & Employee Engagement. For many years, Joanne’s work in parks and recreation spanned across 27 different regional, state, and national parks across five states. She coordinated events which incorporated the talents of local artists and chefs – this included weddings and vacation experiences of a lifetime. But ultimately, her service heart led her back to her home in the Tri-Valley. Her business, Good Morning Maxwell, honors the Livermore community by providing physical space and hosting events like Makers’ Markets and workshops to promote and support local small businesses and their entrepreneurial leaders.
True to her values for creating a place of belonging through a strong communal network, Joanne earned her Bachelor of Arts degree in Organizational Communication from De La Salle University-Manila and holds an Executive Management Certificate from Yale School of Management, in New Haven, Connecticut. Joanne’s focus is to help people with great ideas turn their passion into profit. GMM serves as a platform and a safe space where budding local entrepreneurs have an opportunity to blossom and gain visibility within their community. Even when not planning events, art imitates life as Joanne spends her time being a self-proclaimed locavore and food enthusiast, exploring local restaurants with her 10-year-old boy Liam Maxwell and husband Charles.